Amman – On Monday, September 29, 2025, the Association of Banks in Jordan held a specialized dialogue session on the Financial Consumer Protection Instructions, sponsored by BLOM Bank in Jordan. The session featured a lecture by Ms. Lama Al-Samhouri, Executive Director of the Financial Consumer Protection Department at the Central Bank of Jordan, and included participation from Dr. Adnan Al-Araj, Regional Director of BLOM Bank in Jordan, alongside a team from the bank, as well as a group of businessmen, academics, and economists.

The session was opened by Dr. Maher Al-Mahrouq, Director General of the Association of Banks in Jordan, who welcomed the attendees and emphasized the importance of this meeting in raising awareness of the Financial Consumer Protection Instructions. He highlighted the significance of these instructions as a progressive step toward reinforcing the principles of fairness, transparency, and the protection of customers’ rights in the banking sector. He also noted the importance of the session in increasing financial awareness and literacy within society, stressing the Association’s commitment to serving as a platform for constructive dialogue among the various parties engaged in banking and economic affairs. Dr. Al-Mahrouq expressed his gratitude to Dr. Adnan Al-Araj, Regional Director of BLOM Bank, for his kind initiative in convening this session, and for his presence and contribution to the event, which was held under the sponsorship of BLOM Bank.

For his part, Dr. Adnan Al-Araj delivered a speech in which he affirmed that the issuance of the Financial Consumer Protection Instructions for the banking sector in 2024 represents a qualitative leap in strengthening customer trust in the banking sector, given the advanced regulations it introduces that balance the interests of banks with the rights of customers. He added that adherence to these instructions helps to establish a more equitable and transparent banking environment, enhances financial stability, and supports economic development in the Kingdom. Dr. Al-Araj also extended his thanks to the Association for its strong responsiveness and for organizing the event in coordination with the Central Bank of Jordan.

Dr. Al-Araj stressed that the banking sector fully complies with all instructions issued by the Central Bank of Jordan, including the Financial Consumer Protection Instructions, which regulate the relationship between banks and customers according to transparent, fair, and organized principles. He emphasized that banks primarily focus on building strong relationships with their clients based on mutual trust, which is the cornerstone of banking transactions.

Ms. Lama Al-Samhouri delivered an extensive session in which she reviewed the most important aspects of the Financial Consumer Protection Instructions for the banking sector for 2024, which came into effect at the beginning of July 2025. Her presentation highlighted the core principles of fairness and transparency in dealing with customers, the protection of their data and privacy, responsible pricing frameworks, lending and financing regulations designed to prevent over-indebtedness, as well as the role of banks in promoting financial literacy and building customer capacity.

The session also included an open discussion during which participants’ questions were addressed in detail. The discussion focused on mechanisms for implementing the instructions, the role of the Central Bank in safeguarding consumer rights, and the importance of distinguishing between financial literacy and banking marketing, thereby strengthening customer trust in the banking sector.

The meeting concluded with an emphasis on the importance of continuing to hold such dialogue sessions between the banking sector and economic and academic circles, in a manner that contributes to spreading financial awareness and strengthening the culture of consumer protection in Jordan.