Forum Objectives

• Emphasize the catalytic role of green credit in driving sustainable investment and financial innovation.
• Present leading international case studies on green financial product design and implementation.
• To present the latest developments in green finance efforts in Jordan, with a focus on the implementation of the national green finance strategy and related regulatory frameworks.
• Explore market-specific opportunities in green finance across sectors such as clean energy, sustainable housing, agriculture, and transport.
• Address the technical, financial, and marketing challenges facing green product deployment.
• Foster structured cooperation between banks, regulators, DFIs, fintech innovators, and green economy stakeholders.
• Formulate a clear and actionable national roadmap for green credit product development in Jordan.

Main Topics:

Opening Session: Green Finance in a Shifting Global landscape

The first two editions of the GREEFIN Forum revealed a pivotal insight: while demand for green financial products is strong and the business case compelling, key questions remain about the depth of green finance in the global agenda and the effectiveness of national efforts in driving meaningful implementation.

This session sets the strategic context by:

• The Global Context: Highlighting the positioning of green finance as a key action within the global agenda and the role of key global actors—such as the EU, G20, and World Bank. (The International Speaker)
• Showcasing real-life lessons from banks that have successfully developed and launched green financial instruments. (The International Speaker)
• The Green Finance Narrative in Jordan: National Progress in Response to a Shifting Global Landscape. (The local Speaker)

Session 1: Designing Green Financial Products – From Concept to Delivery

This session provides a practical framework for designing sustainable and inclusive green financial products. It blends ESG principles with advanced technologies to support the creation of bankable, impactful solutions.
• Core Structures and ESG Integration in Green Products: Designing products with robust pricing models, risk structures, and alignment with sustainability principles.
• Innovation and Experimentation in Product Development: Applying advanced methodologies such as stress testing and customer co-creation to design responsive financial solutions.
• Technology and Digital Transformation in Green Product Design: Leveraging AI, IoT, geospatial data, and carbon footprint tracking to assess environmental impact and enable digital sustainability-linked products,
- Leveraging Technology to Bridge Data Gaps and Analyze Market Opportunities
• Financial Inclusion and Cross-Functional Collaboration: Building tailored green finance solutions for underserved populations such as SMEs, while fostering collaboration across internal bank functions (sustainability, credit, risk, and digital).

Session 2: Green Growth Opportunities in Jordan – From Market Potential to Practical Implementation

This session highlights key growth sectors within Jordan’s green economy and links market potential with actionable insights—such as the development of a green investment map—to help banks more effectively target green finance.
• Identifying Priority Sectors for Green Investment: Exploring opportunities in smart agriculture, clean energy, and sustainable housing, circular economy.
• Assessing Local Market Readiness: Utilizing analytical tools to evaluate demand and community/sectoral readiness for green credit uptake.
• Learning from Successful Case Studies: Showcasing real-world examples of green product deployment in Jordan or comparable markets.
• Building Data-Driven Green Finance Pipelines: Developing financing models based on actual demand to strategically channel green investment where it matters most.

Session 3: Governance and Integrity in Green Finance

This session addresses the regulatory and oversight frameworks necessary to ensure the credibility and reliability of green financial products. It emphasizes the integration of standards, transparency, and technology to strengthen accountability and prevent greenwashing.

• Aligning Products with Regulatory and International Standards: Ensuring compliance with CBJ, ASE, IFRS, and globally recognized sustainability frameworks.
• Integrating Green Taxonomies and Certifications across the Product Lifecycle: Embedding green classifications, verification mechanisms, and ESG monitoring from design to post-launch review.
• Enhancing Transparency and Oversight to Prevent Greenwashing: Implementing robust controls and disclosure practices to combat misleading sustainability claims.
• Using Digital Tools to Monitor ESG Performance and Compliance: Applying real-time data, smart indicators, and digital reporting systems to track environmental and governance outcomes continuously.

Session 4: Strategic Partnerships and a Just Transition to Green Finance

This session explores how multi-stakeholder collaboration can accelerate the green transition while ensuring equity and inclusion. It focuses on joint financing, inclusive product design, measurable impact, and scaling through productive sector engagement.

• Mobilizing Blended Finance and Supply chain finance through Institutional Partnerships: Building strategic alliances between banks, governments, and development partners to support sustainable green transition projects.
• Embedding Social Inclusion into Green Product Design and Delivery: Ensuring green finance reaches underserved populations through inclusive design and equitable distribution mechanisms.
• Applying KPIs to Measure Environmental and Financial Impact: Using clear performance indicators to assess the effectiveness of green products in delivering environmental value and financial returns.
• Scaling Green Finance through Engagement with Productive Sectors: Partnering with industrial, commercial, and public sectors to expand the adoption of green finance and enable a nationwide low-carbon transition.