
The Association of Banks in Jordan held a training workshop titled “Green Sales and Green Products in Financial Institutions” from November 17 to 18, 2024. This workshop is part of a series of planned training sessions focusing on green finance applications in the banking sector. The event was conducted in collaboration with the “Green Action in Enterprises” (GAIN) project, implemented by the German International Cooperation (GIZ) with support from the Federal Ministry for Economic Cooperation and Development (BMZ) and in partnership with the Frankfurt School of Finance and Management. The workshop is part of a joint cooperation agreement between the Association of Banks and the GAIN project.
The workshop aimed to enhance the skills of banking sector employees in promoting green financial products in alignment with the sustainability objectives of industrial sector clients. It emphasized the importance of understanding the sustainable financing needs of the industrial sector and developing green sales strategies within banks. Furthermore, the workshop focused on strengthening participants’ expertise in building long-term strategic relationships with the industrial sector, analyzing its needs, and exploring available financing opportunities for transitioning to green activities.
Technical topics such as negotiation management and deal closure were also addressed, providing participants with practical skills to navigate challenges in this field. Additionally, the workshop presented an overview of various examples, models, and technical applications related to green financial products.
The training workshop was led by international expert Ms. Shaheen Tejani, who has over 15 years of global experience in green finance, financial inclusion, and SME development. During the workshop, Ms. Tejani engaged with participants to understand the challenges they face in developing and promoting green financial products. She shared valuable insights on how to effectively market green financial products that meet customer needs while contributing to sustainable development.
Mr. Fadi Masharawi, Director of the Studies, Policies, and Planning Department at the Association, stated that this series of workshops is part of the cooperation agreement with the GAIN project for the years 2023–2026. The agreement aims to strengthen collaboration, particularly in raising awareness of green finance and building banking capacities. He highlighted the success achieved during the first phase of the agreement, during which more than 227 participants from various banks were trained in green finance.
Masharawi emphasized the Association’s ongoing efforts to enhance the banking sector’s capabilities in green finance and sustainability, noting that building banking capacities serves as a pioneering model that other economic sectors can benefit from. He explained the vital economic role of the banking sector as a driver for other sectors and as a key player in financing. He noted that improving banking capabilities and focusing on green sales will lead to a better understanding of economic sectors’ needs, enabling the banking sector to offer superior services and contribute to strengthening the national economy while advancing circular and green economies and sustainability.
Masharawi also expressed his gratitude to the GAIN project and the Frankfurt School for their continuous collaboration and their role in the success of the workshop. He particularly appreciated their responsiveness to the banking sector’s needs, the practical design of the workshop materials, and the provision of leading trainers with expertise to share their knowledge and experiences with participants.
Participants expressed their great benefit from the workshop, noting that it provided them with practical tools to understand market requirements and enhance their ability to meet client needs. They emphasized that the training expanded their perspectives on the significant role of green finance in achieving environmental and economic goals. Participants also extended their thanks to the Association for its leading role in strengthening banking capacities and offering applied training programs that unlock participants’ potential to achieve the strategic objectives of the banking sector and enhance its role in economic development.